MOTION

MOTION

Animation is more than just movement - it’s a way to tel stories and bring ideas to life.

I focus on creating visual experiences that engage and inform, whether it's for short explainer videos or larger animation projects. From storyboard to final delivery, I ensure a smooth and creative process. My animations are designed to be both aesthetically appealing and functional, with the goal of delivering clear and memorable messages.

Jordan

– Animated Advertising for
Toothpaste and Toothbrushes

I had the opportunity to work with Jordan, a brand known for its toothpaste and toothbrushes, where I created engaging animations for their advertising campaigns on YouTube and social media.

Project Highlights:

  • Animation Creation: Utilizing Jordan's existing illustrations, I painted and animated these graphics, bringing their vibrant designs to life in a dynamic way.

  • Platform-Specific Adaptations: I tailored the animations for both YouTube and social media platforms, ensuring they were visually captivating and effective in delivering the brand’s message.

Outcome:

This project was not only enjoyable but also rewarding, as it allowed me to explore creative animation techniques while collaborating closely with Jordan’s brand identity. The result was a series of lively, eye-catching ads that resonated well with their audience, enhancing the overall marketing strategy.

Liseberg

Snapchat Filter for Liseberg – Recruitment Campaign for Young People

Assignment:
I was tasked by Liseberg to create a Snapchat filter as part of their recruitment campaign aimed at attracting younger candidates to apply for jobs ahead of the amusement park's season opening.

Goal:
The goal of the campaign was to raise awareness about job opportunities at Liseberg among young people, primarily through social media platforms where they are already active, such as Snapchat. The idea was to create a fun and engaging filter that young people could use and share with their friends, spreading the message that Liseberg is recruiting new talent in a way that resonates with their digital habits.

Process:
I designed a Snapchat filter that captured the playful and creative atmosphere of Liseberg, while also conveying a clear recruitment message. The filter was crafted to be both entertaining and informative, with a graphic style that reflected the park’s colorful and joyful brand. It was also designed to be easily shareable, encouraging users to send it to friends and create organic reach.

Explainer Timeline Video

Zmarta’s 25th Anniversary

For Zmarta's 25th anniversary, I had the exciting opportunity to create a timeline video that blended both entertaining and informative elements. The goal was to celebrate the brand's journey while providing viewers with a clear understanding of its evolution over the years.

Concept and Approach:

  • Explainer Video Style: I designed the video to have an engaging, explainer-video feel, ensuring that complex information was presented in a digestible and visually appealing manner.

  • Content Structure: The video featured key milestones in Zmarta's history, from its founding to significant achievements, all while maintaining a lighthearted tone. I integrated humor through clever graphics and witty commentary, making the viewing experience enjoyable.

Production Process:

  • Script Development: I collaborated with the team to craft a narrative that highlighted important events and statistics while keeping the tone upbeat and celebratory.

  • Visual Design: Utilizing Zmarta's branding, I designed vibrant graphics and animations that complemented the narrative. Each milestone was represented with eye-catching visuals that helped convey the brand's growth and innovation.

  • AI Voice Over: To enhance the video’s production quality, I utilized AI technology for the voice-over, ensuring a clear and professional narration that fit the video's lively tone.

Outcome:

The final timeline video not only served as a nostalgic look back at Zmarta’s achievements but also resonated with both employees and customers, enhancing brand loyalty. By successfully combining humor and informative content in an explainer format, the video celebrated Zmarta's legacy while looking forward to its future.

Juvederm

I have created engaging and visually appealing content for Juvederm's social media, where my main task was to interpret and translate their briefs into dynamic visual solutions, with a particular focus on moving content in the form of videos and animations.

I used various design tools and techniques to produce short video clips and animated graphics that captured attention and conveyed Juvederm's brand identity.

The result was a series of visually striking and memorable posts that increased engagement on Juvederm's social platforms and contributed to a more interactive and informative experience for their followers.