Gonatt – Ditt vakna Community

In this project, I created the concept and design for Gonatt, a platform developed to support parents of children with sleep issues. My goal was to build a safe digital haven where parents can find help and connection during those sleepless nights.

The Vision
I wanted Gonatt to feel like an extra family member – a warm, caring space that supports you when sleep is hard to come by. The app provides users with everything from soothing sounds to direct access to sleep coaches and therapists, creating a unique community for parents seeking advice and support.

Design and Challenges
Considering that the app is targeted at tired and stressed parents, usability was crucial. The design needed to be intuitive and calming, with soft colors and a minimalist interface that promotes easy navigation. At the same time, I wanted to maintain a modern and appealing aesthetic. I developed the graphic profile and logo, and designed a prototype that reflects the app’s supportive and professional tone.

Ad Concept and Campaign
To promote the app, I developed an advertising concept featuring short, humorous videos that reflect the daily lives of the target audience. Through relatability and a lighthearted tone, the goal was to create a strong connection with the audience, encouraging them to download the app and spread the word to other parents. The videos deliver a clear message, presented in an engaging and easily digestible way.

End Result
The project resulted in a complete visual identity, an app prototype, and an ad concept ready for launch. By combining user-friendly design with humor and warmth, I created a platform that offers real support to parents – a digital family member that’s always there, no matter the time of day.