GRAPHIC DESIGN
GRAPHIC DESIGN
I combine creativity with technical expertis and deliver graphic solutions that stand out and communicate clear messages.
With a strong understanding of color, typography, and layout, I design everything from logos and brand identities to marketing materials and digital products. My goal is always to deliver designs that are not only visually appealing but also effectively reach their target audience and fulfill the project’s objectives.
Culture Book
During my time at Zmarta, I was tasked with designing the company's CultureBook, a comprehensive guide showcasing the company’s values, culture, and vision. The CultureBook was produced in both print and digital formats, giving me the opportunity to create a design that worked seamlessly across both mediums.
I focused on making the CultureBook visually engaging and informative, with a modern and user-friendly layout. By incorporating Zmarta's branding, colors, and graphic guidelines, I ensured the book reflected the company’s dynamic and inclusive culture.
The printed version became a valuable internal resource, while the digital version allowed easy access for employees, no matter where they were located.
Dr-Oetker Pizzadejten
Idea - Concept - Design
Pizza-dejten for Dr. Oetker:
A Creative YouTube Series Concept
At DRUM, I had the opportunity to work on a fun and engaging project for Dr. Oetker called "Pizza-dejten." The concept revolved around a YouTube series where couples would have a date over a pizza, answering pizza-related questions that explored their personalities, preferences, and compatibility in a lighthearted and entertaining way.
Logo Design: I created the logo for "Pizza-dejten," aiming for a playful yet clean look that communicated both the casual nature of a pizza date and the fun tone of the series. The design needed to feel fresh and accessible, while also being memorable enough to serve as the visual identity of the show.
Coupon Design for Retail: In addition to the digital elements, I also extended the campaign to physical stores by designing promotional coupons. These coupons were distributed in grocery stores, offering discounts on Dr. Oetker pizzas. I made sure the coupons tied into the overall "Pizza-dejten" look and feel, using the same visual language.
Design of Physical Card Deck for In-Store Promotion:
A key component of the campaign was a custom-designed deck of cards that was distributed in physical stores. These cards were part of a promotion where customers who used Dr. Oetker's coupons and purchased two pizzas received the deck as a bonus
Outcome and Contribution:
This project gave me the chance to showcase my skills in a variety of design disciplines—logo creation, motion graphics, product design, and print collateral. By ensuring that all these elements worked together seamlessly, I helped bring the "Pizza-dejten" concept to life in a visually striking and engaging way, both online and offline.
